Music producer cum ‘bread seller’, Hammer has expressed his opine on #SupportYourOwn disclosing that Djs cannot be forced to play Ghanaian songs because of the campaign.
Djs are pivotal and have been blamed as one of the reasons for the woes of the Ghanaian music industry. Djs have been heavily criticized by some upcoming artistes, mainstream artistes and managers for refusing to promote Ghanaian songs willingly. In the late 90’s and early 2000’s Djs were often motivated with cash to play, popularly known as payola.
After the seemingly cold shoulder given to top Ghanaian artistes by Nigerians during the Zylofon in Naija invasion concert, the need for Ghanaians to also patronize locally made content has been heavily echoed.
While some have advocated for local content to occupy 80% of the total space on local channels, Shatta Wale on of the performers at the concert has called for 90%.
Contributing to a debate on Showbiz A-Z on Joy Fm, the music producer, thus Hammer of the Last two noted that Djs are at liberty to play what they consider as good music and the mere fact that a song is locally produced does not mean it is of the required standard.
“You can’t get things done by just watching or hoping, you have to make an effort. So I like this effort that is been done, what we need to do is to go at it very hard. All radio stations must comply; in five years this thing will realize the benefit.”
When asked whether our djs are already promoting Ghanaian music, he said:
“They are not, they have be obligated to do it. When you want things done you have to be aggressive. The djs are also obligated to play good music, you can’t force them to play what they don’t want to play. You can’t be dictators and say play 80% Ghanaian music by force.”