The communications landscape in Africa is changing and even more so in 2020. Women currently dominate PR across the globe, and this has been a growing trend in the last decade.
From America to Europe and Africa, there are more women than men in PR and Marketing. According to data from a 2014 study by the Bureau of Labor Statistics (US), women make up 63 percent of public relations specialists and 59 percent of all PR managers. Other estimates such as a study from PR Daily suggest that the female percentage is closer to 73, or even 85 percent.
We are thrilled to announce that WaxPrint Media’s Director of Strategy, Muhammida El Muhajir has been included on the list of Africa’s Leading Women in PR and Marketing produced by BHM, a global media and public relations company operating from Lagos, Nigeria.
Muhammida El Muhajir leads the business development, strategy and oversees client management at WaxPrint Media, a digital marketing and public relations agency based in Accra. With roles at the renowned William Morris Talent Agency and as the Music Marketing Manager at Nike, El Muhajir spearheaded pioneering campaigns and programs with industry heavyweights including Eminem, Outkast, Alicia Keys, Pharrell Williams, and Mos Def using entertainment as a platform to connect brands with influential consumers worldwide.
According to El Muhajir, her experience working with Fortune 500 companies in the US such as Pepsico and Volkswagen as well as her understanding of the local market gives her agency the advantage to create a niche out of working with both international and luxury brands operating in Ghana/Africa. Her agency has companies like Alliance Motors – Jaguar and Land Rover, Remy Martin, Air France, KLM, Pernod Ricard, and Versace Collection as clients.
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