It can be argued that Ghanaian event organizers and promoters love working with Nigerian artistes than Ghanaian artistes, and what has really been the cause?
In recent times almost every Nigerian artiste who has made it in West Africa first makes promotions and a few features with Ghanaian artistes for Ghanaians to accept their brand and style, not to talk of the kind of music they churn out.
Well, one can sight examples like Mayorkun, Patoranking, Ice Prince and Mr Eazi, among others. With the likes of Phyno, Simi and Victor AD using single hits to penetrate the Ghanaian industry, one would ask what is the trick? Why is that not the case with Ghanaians in Nigeria?
A school of thought has it that Nigerians have the numbers and investors that Ghanaians lack and fall short of. Which is quiet obvious and evident.
But, it is also evident that Ghanaian promoters and event organizers enjoy working with Nigerian artiste than Ghanaian artistes here in Ghana. This is because event organizers and promoters here in Ghana are of the view that rising artiste in Ghana, after given the needed attention and promo to get to the top turn their backs on them, which is unlikely for a Nigerian artiste to do so.
Quiz a promoter or an event organizer on why the enjoy working with Nigerian musicians and their answer is always going to be, ‘They understand the business, they are not ungrateful’.
The issue of ungratefulness on the part of artistes here in Ghana is one that has been on the lips of most event organizers and has indeed become a canker in our industry.
With this kind of attitude in the Ghanaian music industry, promoters and event organizers are always reluctant when dealing with budding artistes and this discourages investors.
It is of no doubt that only a handful of Ghanaian artistes have been able to make it in Nigeria. The likes of VVIP (Then VIP), Sarkodie, Stonebwoy, and R2Bees.