“Gringo” makes GHC35 On Zylofon Cash and $1k+ on Youtube, what a case study


“Gringo”

“Gringo”, we at GhKasa.com will say is the most hyped song from Shatta Wale. “Gringo trended for a week and more before and after its release.

The song which was shot in Blanco, Texas, USA, went on to top chats in Ghana and overseas and it’s still one of the most played bangers in Clubs and on most media plaforms.

Interestingly, “Gringo” which was premiered first on Zylofon Cash, a content monetization platform owned by Zylofon Media has amass a disappointing 1313 views after being on the platform for 3 months.

Comparably, the same video has been viewed 1.8Million times on Youtube, with a lot more interactions and engagements.

Our brother site, EonlineGhana.Com has revealed that the views on Zylofon Cash meant the artist earns GHC35.08 , which is not even enough to the cover the cost of the access card pegged at GHC300.

“Gringo”

So the question is, If Shatta Wale, an artist with all the influence and loyal following cannot break-even after having his content on the platform for 3 months, then we ask, is there hope for these up and coming acts with little or no influence?

HERE’S HOW ZYLOFON CASH WORKS

If you aspire to be a model, musician, actress, fashion designer, comedian, poet or any act you think you’re good at, all you need to do is to record a video of yourself in any form demonstrating your act, you might be called to participate in any of our projects and if there’s the need to engage the services of individuals that impress our review team, they will be recommended for possible engagement on contractual basis.

These uploaded contents as well as existing materials in the form of music videos, comedy, movies, music, TV shows, and etc can also be uploaded and monetized. The next step is, you visit zylofonmedia.com and click of “zylofon dream”. The zylofon dream categories will display various art departments; Music, Movies, acting, musician, television/radio personality, poetry, visual arts, models and comedy.

The next thing to do is to create a zylofon dream account and create a secure password. From here, you can now purchase a “scratch card” which will grant you access to upload the content. The cards are on sale at just 300 Ghana Cedis. They’re on sale at any of the zylofon media headquarters. There are also zylofon media shops in every region and city where the cards are on sale.

The scratch card grants you three (3) chances to upload any content of your choice among the categories. Contents that are uploaded will be reviewed by our review team and pushed to “zylofon cash” if it meets their expectation. Pornographic materials are prohibited. Zylofon cash will earn you a descent amount of money per usage(0.02 Ghana Cedis) on your uploaded content till time memorial.

How YouTube works

YouTube began in early 2005 and has grown rapidly. Every minute, people around the world upload more than 300 hours worth of video footage to YouTube.

YouTube has the second-largest search engine in the world, behind Google (which owns YouTube). This means people are constantly searching for information using YouTube and discovering videos relating to these topics.

YouTube videos

YouTube provides a simple way for people to store videos online and share them with others. YouTube videos cover any topic anyone cares to upload a video about. These videos are easy to share via other forms of social media, email and websites and can also be embedded in other websites.

Beside every video on YouTube is a list of ‘suggested videos’ – videos that YouTube’s search engine calculates are likely to interest people who watch the video you are watching.

YouTube encourages viewers to express their opinion of videos they watch, to store videos to watch later and to share videos they like. You can make a video publicly available to anyone, or share it privately with selected people.

YouTube Analytics

YouTube Analytics is a self-service analytics and reporting tool. It provides data about each video you upload, so you can easily track how many views it gets, where people are coming from to find it and what type of people are watching it.

YouTube Analytics can give you information about:

  • the ‘firsts’ for the video, including the first referral from a related video, first referral from a YouTube search (including the search terms used), first time the video is embedded in another website
  • how many views came from each referral source
  • which gender and age groups the video is most popular with
  • which countries the video is most popular in
  • how many comments and ratings it has received.

As an example, the YouTube Analytics for the Queensland Government’s video on ‘Crab rules in Queensland’ on its fisheriesqld channel show that it is most popular with males aged 55-64 in Australia. It also shows that 52.5% of views for embedded videos have come via the website of a commercial crab pot manufacturer that embedded the video in its site.

YouTube channels

You can set up a YouTube channel for your business, bringing all your videos together. This allows you to customise your channel with images representing your firm. Your channel includes an ‘About’ section where you can provide a short description of your business and a link to your website or contact details.

Your channel is where you group the videos you make and upload, the videos you watch and like, and the playlists of videos you create.

Your channel will have a web address (URL) that you can promote on your website or marketing material. People can subscribe to your channel. This means when they log in to YouTube your videos will be listed on their YouTube homepage.

You can also create ‘playlists’ within your YouTube channel to organise your videos by subject or type. For example, you could have a playlist featuring videos about each of your product categories, or you might have a playlist for videos contributed by your customers for a video competition you run.

YouTube advertising

YouTube incorporates features that let businesses promote their videos to people who might be interested in them, targeting customers by demographics, topics or interests.

Advertisers pay each time someone views their video. You can choose which locations your ad will appear in, what format it will be, and even how much you are prepared to pay per view (if you want to boost the prominence of your ad over your competitors). YouTube’s advertising guide explains how it works.

Other video sharing services

Other examples of video sharing services include:

  • Vimeo: a video website popular with more serious video producers interested in higher quality video production
  • Facebook video: the most popular social media site, Facebook, allows users to upload, create and send videos as well as photos and text
  • Flickr: primarily a photo sharing site, but can share videos up to 90 seconds as well.

Shatta Wale – Gringo Review || LYRIFIED AFRICA


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