Hennessy to play a role in Cocktail making for Bartenders in Ghana


Hennessy

Hennessy, is a brandy distiller with its headquarters located in Cognac, France. Hennessy sells about 50 million bottles a year worldwide, or more than 40 percent of the world’s cognac, making it the largest cognac producer.

Hennessy has been in Africa since 1866 and in that year of its inception was when its first shipment was made to Africa.

Speaking in a private cocktail conversation with Hennessy Brand Ambassador and Business Development Manager for Africa and Middle East, Mr Benny Smith, it said to be planned that, Hennessy has made arrangements to satisfy its customers using the cocktail bartenders.

“Ghanaians are accepting cocktail and it’s currently the fastest mixing drink in Ghana, So Hennessy has put in place some measures to reach out to our customers through the bartenders. We have meet with a lot of Bartenders and it will amaze you the skills they have.” Hennessy Brand Ambassador, Benny Smith.

According to Hennessy Brand Ambassador, Benny Smith, the Bartenders can be extremely creative. So Ghanaians should discover the delectable drinks they have created using their imagination and the great taste of Hennessy.

Hennessy is mentioned in hundreds of hip-hop songs including “KC Tea” (2010) by Tech N9ne, “Hennessey” (2004) by 2Pac, “Hennesey N Buddah” (2000), by Snoop Dogg and “Love Scars” by Trippie Redd. It was also mentioned in the opening verse of Korean girl group Blackpink’s debut song, “Boombayah” as well as Digital Underground’s “The Humpty Dance”.

The cognac was notably mentioned in the chorus of the Drake single “One Dance” (2016), in which the rapper references having a Hennessy in his hand. The song saw immense global popularity and reached #1 on the Billboard Hot 100 that year. Hennessy is also mentioned in Blackbear’ song “Moodz” featuring 24 Hours and in Jenny Lewis’ song “Red Bull & Hennessy”.

Hennessy was the favorite drink of Kim Jong-il, leader of the Democratic People’s Republic of Korea. Hennessy once reported that Kim spent over $700,000 a year on Paradis cognac.

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