In just under two years, Brooke Monk has amassed over 16 million followers on the social media platform TikTok.
But in an interview,she said that it was never her intention to reach influencer status. Monk put up her first TikTok post in September 2019 and since then she’s gained 16.1 million followers and 1.2 billion likes on her videos.
The 18-year-old U.S. influencer explained that it was never her aim to attract a lot of followers or become famous, but more about the fact that she really enjoyed making content for social media.
I love having an audience, I love reading people’s comments, I love interacting with people,”
Monk said, explaining that the aspect of not knowing everyone online almost motivated her to post more because she loved seeing the feedback.
Monk believed the secret to creating popular content on a platform like TikTok was to make the posts about things that people can relate to, “like little mundane things that everyone’s experienced in their life.”
She also said it was key for influencers to listen to feedback from their audience, as well as being positive and uplifting on social media.
Monk has not disclosed her earnings. According to recent data from music licensing platform Lickd.co, to make $100,000 a year on TikTok, a user would need to have a minimum of 10,000 subscribers, or followers and get more than 270 million clip views a year.
In terms of how Monk finds the brands that feature in her TikToks, she said that companies actually get in touch with her most of the time.
As for how she promotes products in her posts, Monk said that if she has creative freedom then she tries to incorporate it into a piece of general content she would already produce. But if not, she follows what the “brand’s comfortable with.” However, Monk stressed that she won’t sponsor a product if she doesn’t like it.
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