It is undisputed fact that social media has become one of the fastest-growing tools in which businesses use to advertise their products and services.
The benefits that come with connecting and getting feedback from customers in the shortest possible time in this digitalization world cannot go unnoticed. Its speedy and easy accessibility by people, with a wide range of electronic devices at the comfort zone, is also an additional advantage.
Marketing of products online sometimes requires an influential personality who can influence the consumers. But of late, most young female brand influencers end up exposing themselves when marketing products online to gain attention which is against the custom of a well-cultured African girl.
The eagerness for attention and fame has become unbearable such that some even go to the extent of removing their dress. However, a Sixteen-year-old girl Akua lifestyle has turned the clock around and has proven otherwise that being a fame or brand influencer does not mean to go naked.
Dora Boahemaah Adu popularly known on Instagram as Akua Lifestyle is a Ghanaian aspiring model, social media influencer, and student of Accra Girls Senior High School. She rose to fame with ease of effort because of her looks and stylish appearance in her vital pictures. Currently, in Ghana, it is alleged that she is the youngest famous brand influencer on social media.
Akua Lifestyle is, however, more popular on Instagram than on Youtube and Facebook. On Instagram, she has multiple accounts, named @akua_.lifestyle which is considered to be the main account with 160k followers, and @akuaboahemaahlifestyle being the backup account.
It was also noted that she has won herself marketing contracts to advertise for a clothing line and a cosmetic business. She has a promising career in the model industry as she sometimes showcases her unique skills in pictures posted on her page.
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