Menzgold and Zylofon flop, a case study; 4 ways to penetrate the Nigerian Music Market


Menzgold and Zylofon

It was a sad night last Saturday at the launch of Menzgold and Zylofon Media at Eko’s Lounge in Lagos when most of our Ghanaian superstars flopped whilst the Nigerian artistes were shown all the love. Why did it turn out like that? It was because most of our Ghanaian songs do not penetrate through the Nigerian music market. The following are some elaborated marks that can help Ghanaian music to flourish in Nigeria.

First of all for our Ghanaian music to do well in Nigeria, Ghanaian artistes should make it a point to promote their music also in Nigeria. Most Nigerian artistes always find a way to promote their music in Ghana. Even if they are not able to come down here, they pay Ghanaian hypemen and bloggers to do so for them.

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Secondly, Ghanaian artistes should target not only the Ghanaian mass but look beyond. The Nigerian artistes always have other nations at heart when they are composing songs (especially sister countries). Artistes like Wizkid, Davido, Patoranking, Duncan Mighty, Mayorkun, and others use Ghanaian local languages to form a line or two in their songs. This helps to draw the attention of Ghanaians to their songs, thus they are able to make sales and name in Ghana.

Also, for Ghanaian artistes to penetrate the Nigerian market, they should create trends instead of following trends of other countries. Since music is dynamic, it requires talent and technical know-how to create trends. Most Ghanaian musicians are lazy and just follow trends instead of create them. This makes it difficult for their music to break borders. Artistes like Wiyaala and King Ayisogba are selling worldwide because they have created trends of their own.

The last point of all is the habit of featuring Nigerian artistes. If our songs are to sell in Nigeria, then we need their own to help push it, so featuring them makes it easy to promote music in there.
If our Ghanaian artistes are able to keenly follow these, their music will reign same way over there as it does here.

The concert is dubbed ¨Naija Invasion¨ reminiscent of the popular ¨Ghana Meets Naija¨ concert which is held yearly in Ghana.

On the bill, were all the signees on the Zylofon Music record label namely Shatta Wale, Stonebwoy, Becca, Kumi Guitar, Joyce Blessing and Obibini, while 2Baba, Patoranking, M.I, Phyno, Olamide, Ycee, Tekno and Niniola make up the list for the Nigerian hosts.

DJ Neptune and DJ Obi were on the turntables, treating audience to some good songs while supporting the artistes on the night.

Gracing the occasion was the CEO of Menzgold and Zylofon Media, Nana Appiah Mensah together with some executives of both outfits.


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