Many have risen and many have fallen, but there is one thing about the new school of artistes that will keep them going forever and higher than what we have witnessed with some top artistes in the past.
It is quite obvious that every up and coming artiste takes inspiration from King Promise, Kwesi Arthur, Kuami Eugene, Darkovibes, Kidi, Shaker or Cue. And this is because of the love they have for what they do and how they do it.
It was so rare to see young artistes, Up and Coming for that matter, sharing songs and tweeting to congratulate their colleagues in the music industry. It has always a game of thrones where one wants to be hailed than the other, where young artistes who felt they were in competition with the other were careful of whom to eat with, talk to and even do a collaboration with.
It has never been so with the likes of King Promise, Kidi, Kuami Eugene, Kwesi Arthur, Ko-jo Cue, Shaker, B4Bonah, La Meme Gang, et al. These guys are referred to as the New School, and they are the revolution that Ghanaian music industry has seen and delighted to be blessed with.
With the kind of support, they have given to each other, they have earned a lot together at very young ages, and the very beginnings of their career than their older generation.
It is undoubtedly true that the older generation, Sarkodie, Stonebwoy, Shatta Wale, Samini, Manifest, Yaa Pono, R2Bees, and others have achieved more honours than the new school of artistes. It is also true that they have more hit songs than the new school, but they don’t have love and respect for each other like these young ones do.
Coming up, one would agree that artistes had to beef each other and the PhD (Pull him down) syndrome was so effective back in the days, and this took a swipe at the careers of most artistes like C-Zar, Quata Budukusu, KK Fosu, Tinny and others. This tuned the attention of the artistes, back then, from making the industry better to making themselves better and that brought rivalry, something that the music industry is suffering from now.
Checking the records, Kwesi Arthur is one of the most featured artistes in 2018, and that is just at the early start of his career after his debut hit single, Grind Day.
Kidi on the other hand dropped ‘Thunder’ and it is all over the place, his colleague at Lynx Entertainment, Kuami Eugene has in the last two years dropped hits after hits, from Angela, to Confusion, and Wish Me Well, just to mention a few.
King Promise’s ‘Oh Yeah’ and ‘Abena’ have been doing well on YouTube and his reception at the Zylofon Invasion Concert in Nigeria speaks a lot about how the artiste is focusing on breaking barriers.
Ko-jo Cue and Shaker are two arts that have come to understand that individual efforts won’t sell, hence collaborative works would.
Spacely, Darkovibes and the entire Meme Gang, are always promoting each other and Darkovibes’ ‘Stay Woke’ which features Stonebwoy is everyone’s favorite not forgetting their song with Joey B, ‘Stables’.
They have got something right, and that is unity, understanding and love. These new crop of artistes are always on their social media handles sharing songs of their colleagues, leaving out competition. Something Shatta Wale won’t do for Stonebwoy, and another that was rare for one to see Sarkodie do until recently (late 2016).
With all these mentioned, I think the future of Ghana’s music industry depends on the New crop of artistes and not the old gees that we are all familiar with, they are becoming legends, but this new school of artistes, are going to make Ghana proud than their predecessors/seniors, they are our future.