Shatta Wale has thrown his gauge off the VGMA ban unto yet another ban on Ghanaian celebrities promoting alcoholic beverages.
This was sparked up by news of alcoholic herbal drink brand Adonko Bitters unveiling Nigerian celebrities as brand ambassadors of their product
The Ghanaian dancehall artiste in series of tweets criticized his colleagues for refusing to fight the Food and Drugs Authority (FDA) after the body enforced a ban on them from endorsing and advertising alcoholic beverages in the country.
While describing the ban as “nonsense”, Shatta Wale stated that it has become effective because Ghanaian celebrities are childish and lack the balls to confront the FDA.
“Small time dem go ban promoters from doing shows in Ghana cuz dem go talk say celebs deh spoil the youths in Ghana… there norrrr ago start do ashawo for quick cash,” he said.
About five years ago, the FDA made it known that celebrities could not advertise alcoholic products. It explained that the ban is an adherence to a World Health Organization (WHO) policy and efforts to ensure that minors are protected from being lured into alcoholism.
Kofi Essel, Head of Industry Support Services Department of the FDA in an interview said his outfit cannot lift the ban on popular figures endorsing alcoholic beverages.
He told Graphic Showbiz the FDA would not allow any popular figure to negatively influence the youth.
He rather asked that celebrities should support the move instead of calling on the authority to rescind its decision on the basis that their incomes had reduced as a result of the ban.