Interactive digital and Touchpoint Magna Carta have launched the 2019 edition of the Social Media Week Accra (SMW Accra) in Accra.
The launch took place on the 26th of July, 2019 and was hosted by Citi FM’s A.J Sarpong. The SMW Accra provides brands, agencies and tech businesses the platform to share ideas, best practices and emerging trends with a broad spectrum of audience ranging from marketing professionals, entrepreneurs, techy and trendy youth.
The 2019 edition of the SMW Accra, which begins on the 25th to the 27th of September 2019, will be held under the theme: STORIES – WITH GREAT INFLUENCE COMES GREAT RESPONSIBILITY.
The theme explores how social media has become the most influential storytelling platform for brands – both individual and corporate. The SMW Accra will therefore explore the various formats of sharing the Ghanaian narrative on social media through a wide range of activities spread across three days in the capital city.
In his statement at the launch, Ekow Thompson, Executive Director of Interactive Digital said, “this year, we will seek to explore the various formats of sharing the Ghanaian narrative on social media through a wide range of activities spread across 3 days in the capital city”.
Some activities lined up to bring the theme to life include: Masterclasses facilitated by experts in various fields, panel discussions, film screenings, podcast sessions and exhibitions.
The various activities during the event will take place at the Multichoice Office at Abelemkpe and Silverbird Cinemas at the Accra Mall.
The SMW Accra, which is in its third year, is an annual weeklong conference and platform that curates and shares ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.
See photos from the launch below: